Before anything gets designed, written, or launched, we make sure the strategy is right. Good marketing isn’t built on guesswork or trends. It’s built on clarity. Every project begins by understanding your business, your audience, and what success actually looks like for you.
YOUR BRAND
with
working
When you work with Novel, you’re not just hiring someone to complete a task. You’re gaining a strategic partner who cares about the long-term success of your business. The goal is always to leave you with marketing that feels clear, aligned, and easier to manage moving forward.
Partnership, Not Just a Project
Turning Novel
Ideas Into Legacy Brands
Working with Novel is thoughtful, collaborative, and grounded in real strategy. Every project begins by understanding the full picture of your business before we start designing, building, or implementing anything.
We look at where you are, where you want to go, and what needs to happen in between.
Sometimes that means clarifying your brand.
Sometimes it means rebuilding your website.
Sometimes it means stepping in as your marketing partner to guide the bigger picture.
Either way, the goal is the same:
to build marketing that supports the business you're actually running.
No fluff. No guesswork. Just thoughtful strategy and work that holds up over time.
What It’s Like to Work With Novel
We'll look at your goals, your audience, your current marketing, and the opportunities in front of you. This stage is where we ask the right questions, uncover what’s working, and identify where strategy needs to shift.
The goal is clarity before we build anything.
Every project begins with understanding your business inside and out.
Discovery
01
This may include brand positioning, messaging, website structure, content planning, or marketing priorities depending on the project. Think of this stage as the blueprint that ensures everything moving forward is intentional.
Good marketing starts with good strategy.
Once we understand the landscape, we build the strategic foundation.
Strategy
02
Design, copy, and systems come together to build the tools your business actually needs. That might be a brand identity, a website, marketing assets, or a full strategic framework.
Everything we create is designed to be both beautiful and functional.
This is where ideas become real.
CREATION
03
She took all my jumbled thoughts and brought them to life in a way I never could have on my own. I'm obsessed with my new brand and website, and I know my ideal clients are too because I've been getting amazing feedback after anyone visits my site.
"Hannah is ridiculously talented at what she does. "
You were able to get inside my brain when I couldn't find the words and nailed exactly what I was looking for - a professional, yet - bright and fun brand that showed who I was a person. I would have never trusted my brand to anyone else. Thank you for bringing my business alive.
O.M.G. I have a brand I cannot wait to show off, and a website that has already closed leads.
kind words
Your new brand, website, or marketing framework goes live and your business moves forward with stronger strategy behind it.
Go Live & Celebrate
WEEk 4
Brand design, website development, or marketing systems are built based on the strategy we've established.
Design & Development
Week 3
Messaging, positioning, structure, and priorities are mapped out so the work ahead is clear and intentional.
Strategic Foundation
WEEK 2
We begin with a kickoff conversation, review your materials, and dig into the details of your business and goals.
Kickoff & Discovery
WEEK 1
If the couple is doing a formal exit, such as a sparkler send-off, the photographer will typically stick around to capture those final shots.
Departure
9:00PM
During the reception, the photographer will capture shots of the decor, speeches, first dance, and other important moments.
Reception
7:30PM
I put together a Pinterest board and invite you to collab. This includes all the inspiration for your wedding photos so I nail it the first time.
Cocktail Hour
7:00PM
The photographer will typically take formal family portraits. It's important to create a shot list beforehand to ensure that all the necessary family members are included.
Family Photos
6:00PM
project timelines
She has such a natural ability to understand a vision and bring it to life in a way that feels even better than you imagined. From the start, she was incredibly in tune with the overall vibe I was going for. It honestly felt like she already understood the direction before we even fully sat down to talk through it. She’s wildly creative, but also so collaborative throughout the process. She really listened, refined things with me, and made sure every detail felt right. The whole experience felt easy and inspiring, and the final result feels so aligned with my brand. I’m soo grateful for her talent and would recommend her to anyone looking for thoughtful, beautiful branding."
"I loved working with Hannah.
Weekly-ish love in your inbox to make you want to pick up a good book, call your bestie, make a cup of tea, say “thank god that isn't me” and maybe learn a fun new tidbit!
A little strategy. A little storytelling.
A lot of good marketing.
