I'm that knife in your boot
Own your narrative
You’ve built something real.
Successful, even.
But you can feel the stretch, the creeping knowing that what worked before no longer fits the weight of who you’ve become.
Novel exists for that moment.
I help purpose-led brands transform strategy into legacy, not through noise or trends, but through grounded clarity, story-led structure, and design that feels inevitable once you see it.
This is work that creates confidence now and holds you steady for what comes next.
I’m a strategist, designer, mother, and deeply human person who believes ambition and belonging don’t have to cancel each other out.
I came to marketing through fine art, sculpture, specifically, where I learned how meaning is shaped through revision, restraint, and intention. Strategy found me shortly after, through social media and brand work that lit something up: the realization that creative clarity can change how people move through the world.
What followed was a decade-plus love affair with helping founders translate their vision into brands that feel true, and become the ones people return to.
In short:
I help your business grow in ways that don’t cost you yourself.
RE: Becoming a go-to marketer
When you partner with Novel, nothing is surface-level.
Consulting
Thoughtful, high-level strategy that brings clarity, structure, and momentum to your next chapter.
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website design
Custom websites that feel like home for your work and guide the right people to say yes.
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Brand Design
Strategic, story-rooted brand identities that help you step fully into who you’re becoming.
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ALL OF OUR OFFERINGS
She took all my jumbled thoughts and brought them to life in a way I never could have on my own. I'm obsessed with my new brand and website, and I know my ideal clients are too because I've been getting amazing feedback after anyone visits my site.
"Hannah is ridiculously talented at what she does. "
You were able to get inside my brain when I couldn't find the words and nailed exactly what I was looking for - a professional, yet - bright and fun brand that showed who I was a person. I would have never trusted my brand to anyone else. Thank you for bringing my business alive.
O.M.G. I have a brand I cannot wait to show off, and a website that has already closed leads.
kind words
Placed. Styling
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Candid Social
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Alyssa Flood
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These brands don’t shout. They communicate with clarity, conviction, and depth. Built to hold growth, adapt with their founders, and feel like home through every next chapter.
the portfolio
Weekly-ish love in your inbox to make you want to pick up a good book, call your bestie, make a cup of tea, say “thank god that isn't me” and maybe learn a fun new tidbit!
A little strategy. A little storytelling.
A lot of good marketing.
