+ Brand Icon
+ Primary + Secondary Logo Design
+ Branded Patterns
+ Typography Selection
+ Color Palette
+ Brand Style Guide
+Website Design
WHAT WE DID
When Megan’s social media management business began to outgrow its original name and personal branding, she knew it was time for something bigger. Enter Novel. Together we created Candid Social, a warm, sunny brand paired with a seamless website that feels welcoming, confident, and built for growth. The new identity reflects Megan herself: a thoughtful leader, an incredible mom, and the kind of business owner who runs a tight ship while making everything look effortless.
Candid Social
THE INSPIRATION
cold foam
blue jeans
grass
lavender
clementine
butter
COLOR PALETTE
"Hannah brings your vision to life in a way that feels so true to you, and that confidence shows up in everything you do after."
Super proud minivan mom who has it goin' on
Mood & Vibes
+ Brand design package
+ Website Design
Package Options
Megan has been part of the Novel story for a while. I created her original brand when she was first stepping into her own in her business, so it was such an honor when she came back ready for a bigger, bolder rebrand as Megan Phillips Co. moved into Candid Social and really stepped into its next chapter.
MEGAN PHILLIPS the CLIENT
Weekly-ish love in your inbox to make you want to pick up a good book, call your bestie, make a cup of tea, say “thank god that isn't me” and maybe learn a fun new tidbit!
A little strategy. A little storytelling.
A lot of good marketing.
