+ Brand Icon
+ Secondary Logo Design
+ Branded Patterns
+ Typography Selection
+ Color Palette
+ Brand Collateral
+Website Design
+Photoshoot Creative Direction
WHAT WE DID
DeSimone’s Martial Arts came to Novel ready for a brand presence that reflected the strength, discipline, and personality behind the gym. Working closely with Mr. D, we created a bold visual identity inspired by the gritty energy of classic comic book villains. The result is a brand that feels powerful, a little rebellious, and perfectly aligned with the intensity and community spirit that defines the gym.
DeSimone's Martial Arts
THE INSPIRATION
COLOR PALETTE
"Hannah, I don't say this often, but I trusted you to do your thing and I have to say, I don't hate it."
Bold, gritty, and a little villainous, this brand channels the dramatic energy of classic comic book bad guys while celebrating the strength, discipline, and confidence at the heart of martial arts.
Mood & Vibes
+ Brand design package
+ Website Design
Package Options
Mr. D is the founder of DeSimone’s Martial Arts and a passionate instructor who has dedicated years to teaching kickboxing and martial arts to students of all levels. His commitment to discipline, confidence, and personal growth has built a strong community around his gym. It was an absolute honor to collaborate with him on this project after learning so much from him myself through training.
MR. DESIMONE the CLIENT
Weekly-ish love in your inbox to make you want to pick up a good book, call your bestie, make a cup of tea, say “thank god that isn't me” and maybe learn a fun new tidbit!
A little strategy. A little storytelling.
A lot of good marketing.
