+ Brand Icon
+ Primary + Secondary Logo Design
+ Branded Patterns
+ Typography Selection
+ Color Palette
+ Brand Style Guide
+Website Design
WHAT WE DID
Marin Laukka of Joyful Budgeting came to Novel ready to step into the next chapter of her work and double down on the space where she truly shines. A speaker, coach, and educator, Marin helps financial professionals navigate the emotional side of money with clarity, empathy, and psychology-backed strategy.
Together we created a vibrant, confident brand and website that reflect both the depth of her expertise and the warmth she brings to every room she teaches in. The result is a brand presence that feels bold, joyful, and perfectly aligned with the impact Marin is making in the world of financial education.
Joyful Budgeting
THE INSPIRATION
Bliss
Royal
vibes
barbie
burgundy
Cutie
COLOR PALETTE
"Thank you!!! I am already getting soooo much positive feedback on the site! Yahoooo!"
Bright, bold, and confidently joyful. A brand built to stand out and match the energy Marin brings to every room she walks into.
Mood & Vibes
+ Brand design package
+ Website Design
Package Options
Working with Marin was an absolute pleasure. She brought so much insight, and trust to the process, and it was such an honor to help shape the next chapter of the Joyful Budgeting brand together.
MARIN LUKKA the CLIENT
Weekly-ish love in your inbox to make you want to pick up a good book, call your bestie, make a cup of tea, say “thank god that isn't me” and maybe learn a fun new tidbit!
A little strategy. A little storytelling.
A lot of good marketing.
