+ Brand Icon
+ Primary + Secondary Logo Design
+ Branded Patterns
+ Typography Selection
+ Color Palette
+ Brand Style Guide
+Packaging, signage, brand collateral
+ Shopify Website Design
+Marketing Consulting
WHAT WE DID
Lily & Spruce™ is a Pacific Northwest-based baby clothing brand creating cozy, versatile organic pieces designed for everyday life with little ones. As a mom-led company, their mission goes beyond adorable outfits. They are committed to ethical manufacturing, thoughtful design, and creating clothing that parents can feel good about putting on their babies.
Novel partnered with Lily & Spruce to bring their brand to life through thoughtful strategy and design, creating a visual identity and website that reflects the warmth, intention, and creativity behind the brand. The result is a brand presence that feels just as cozy and joyful as the clothing itself.
Lily & Spruce
THE INSPIRATION
Bliss
Royal
vibes
barbie
burgundy
Cutie
COLOR PALETTE
"I am so thankful to Novel Marketing Co. for doing such a beautiful job capturing the essence of our brand and our PNW roots!"
Warm, whimsical, and rooted in the spirit of the Pacific Northwest, Lily & Spruce blends cozy comfort with thoughtful craftsmanship. Every detail is designed to feel playful, trustworthy, and made with care.
Mood & Vibes
+ Brand design package
+ Website Design
+ Branded Collateral + Packaging
Package Options
Lily & Spruce™ is a Pacific Northwest-based baby clothing brand founded by Laura, a mom who set out to create organic clothing that is as practical as it is beautiful. Designed with everyday life in mind, the brand blends cozy comfort, imaginative patterns, and ethical production to create pieces that parents feel good about and babies love to wear.
LAURA the CLIENT
Weekly-ish love in your inbox to make you want to pick up a good book, call your bestie, make a cup of tea, say “thank god that isn't me” and maybe learn a fun new tidbit!
A little strategy. A little storytelling.
A lot of good marketing.
